SCM Centroamerica

FOR RESEARCH AGENCIES, BRANDS & INNOVATION TEAMS

Market research and fieldwork across Central America and Latin America

One regional operation. The capabilities you need, coordinated across markets.

Bring us a defined research design or a business question that still needs structuring. SCM coordinates participant recruitment, quantitative and qualitative fieldwork, consumer and product testing, shopper and retail research, QA and data delivery across markets.

Discuss your research brief See how we operate

Costa Rica · Guatemala · El Salvador · Honduras · Nicaragua · Panamá · Dominican Republic · Puerto Rico · Jamaica · Colombia · Miami

SCM fieldwork scenes showing participant evaluation, retail interaction and structured mobile data capture
Field evidence · real execution
Central America
Costa Rica · Guatemala · Panama + regional coverage
Mexico, Caribbean & U.S. Hispanic
Mexico · Dominican Republic · Puerto Rico + U.S. Hispanic
South America
Colombia · Peru · Chile · Brazil + additional markets
One coordination layer.
Local execution stays visible.

What SCM can take on

From one fieldwork module to the full regional operation.

International agencies can commission specific modules within an existing research design. Brands, companies and in-house Insights, Consumer Research and Innovation teams can engage SCM for a complete study—from research design and participant recruitment to fieldwork, analysis and reporting. Scope and deliverables are agreed for each project.

A modular approach.
One operating system.
No generic service stack.
01

Participant
recruitment

Field interviewer speaking with two people outdoors while holding a mobile device

Study-specific sourcing, screening, confirmation and attendance management.

→
02

Quantitative
fieldwork

Field interaction with a handheld device and paper forms

F2F, intercept, CAPI and structured field execution.

→
03

Qualitative
fieldwork

Moderated research session with participants seated around a table

IDIs, focus groups, expert interviews and hard-to-reach profiles.

→
07

Multi-country
coordination

Shared protocols, local adaptation, field control, QA and consolidated delivery.

→
Use one capability. Or coordinate the full study.
RecruitmentFieldworkQAData
Interviewer using a phone during a supermarket interaction
Real field evidence
Face-to-face interaction at a doorway with a handheld device

PrecisionSourcing™

Participant quality is built before fieldwork starts.

Study-specific sourcing, screening and confirmation are connected to field validation and QA. The objective is not simply to fill a sample, but to protect the requirements that made the sample relevant in the first place.

Sourced86profile matches
Confirmed74attendance verified
Field validated71criteria rechecked
QA reviewed68accepted cases
Execution example · illustrative counts
Screen

Eligibility, category behavior, usage, professional or other study-specific criteria.

Confirm

Participant details, availability and critical conditions are reconfirmed before participation.

Validate

Critical criteria, exclusions and replacements are documented against the agreed protocol.

Need recruitment only? PrecisionSourcing™ can support agency-led studies as a standalone sourcing and validation layer.

Regional orchestration

One study. Multiple markets. One point of coordination.

Common standards where consistency matters. Local adaptation where the market demands it. SCM coordinates the operation without hiding what happens locally.

Research briefDefined methodology or business question
SCMRegional orchestration
Core + nearby markets
Core Central America, Caribbean and MiamiSix core Central American markets, Dominican Republic, Puerto Rico, Jamaica and Miami as a U.S. city extension. Full country names follow the maps.GTSVHNNICRPAJamaicaDominicanRep.Puerto RicoMiami · U.S. city
Expanded Latin America
Expanded Latin American coverageMexico, Colombia, Ecuador, Peru, Bolivia, Brazil, Chile, Argentina, Uruguay and Paraguay. Coverage depends on study scope.MexicoColombiaEcuadorPeruBoliviaBrazilParaguayUruguayArgentinaChile

Core Central AmericaCosta Rica · Guatemala · El Salvador · Honduras · Nicaragua · Panamá

Caribbean / nearbyDominican Republic · Puerto Rico · Jamaica

Expanded Latin AmericaMexico · Colombia · Ecuador · Peru · Bolivia · Brazil · Chile · Argentina · Uruguay · Paraguay

U.S. extensionMiami — U.S. city

Coverage by study scope · connections illustrate coordination, not facilities. Geography: Natural Earth (public domain).
QA → Data → DeliveryConsolidated controls, documentation and agreed outputs
Common protocol
Local adaptation
Field control
Consolidated delivery
Interviewer and shopper in a supermarket aisle
Retail fieldwork
Three sample cups with identifying labels on an evaluation table
Controlled product evaluation
Interviewer holding a tablet during a face-to-face doorway interaction
Structured capture
SCM Field operations

Execution example · illustrative counts

Fieldwork status · active
All markets All methods Reviewed + pending
Fieldwork86/15057% complete
QA reviewed81/86accepted + pending
Open issues3under review
Replacements2in progress
Markets active3same protocol
Field progress 86 / 150 captured
Field startCurrent example
Sample status
86 captured64 remaining
QA review
81 / 86
Capturedfield entry
ReviewedQA pass
Issue flaggedexception
Resolvedaction logged
QA note

Two cases held for verification before acceptance.

Market note

Local adaptation documented without changing the common protocol.

Live visibility + QA

See the operation before the study is over.

Depending on scope, progress updates, sample status, documented QA issues and preliminary field information can remain visible while execution advances—followed by the agreed data, documentation and reporting outputs.

Operational visibility

Sample and quota progress, field status, QA checks, issues, resolutions and market progress.

Controlled interpretation

Preliminary information stays clearly distinguished from reviewed outputs.

During field

  • Sample / quota progress
  • Field status
  • QA checks
  • Issues and resolutions
  • Market progress

At delivery

  • Data files
  • Coding / study documentation
  • Reporting or dashboard when scoped
  • Supporting evidence when permitted

Method fit

The method follows the decision.

Different questions require different participants, settings and types of evidence. SCM fits the execution around the decision—not the other way around.

  1. 01Business decision

    What must the study help you decide?

  2. 02Required evidence

    What needs to be measured, understood or observed?

  3. 03Participants & setting

    Who can answer, and in which context?

  4. 04Fieldwork path

    Select the method, protocol and local setup.

  5. 05QA & delivery

    Define the controls and outputs the decision needs.

Measure at scaleStructured comparison, incidence, behavior or prevalenceQuantitative · F2F · Intercept · CAPI
Understand in depthMotivations, trade-offs, expert or hard-to-reach perspectivesIDIs · Focus groups · Expert interviews
Compare productsControlled exposure and product evaluationCLT · Blind testing · Sensory
Observe repeated useExperience over time in a natural use environmentIHUT · In-home
Validate innovationLaunch, renovation, concept, claims or usage decisionsProduct · Concept · Claims · Usage
Understand point of purchaseExecution, choice, observation and store conditionsShopper · Retail · Mystery Shopping
Participant and interviewer at a table with a sample cup and printed evaluation sheets
Product evaluation
Interviewer speaking with a shopper beside a cart in a supermarket aisle
Retail interaction

Fieldwork in action · real scenes. Map is schematic, not to scale.

Coverage

Regional fieldwork, market by market.

SCM coordinates studies across Central America and selected markets in Latin America, the Caribbean and U.S. Hispanic. The operating setup is defined by market and study scope.

Central America

Costa Rica · Guatemala · El Salvador · Honduras · Nicaragua · Panama

Mexico, Caribbean & U.S. Hispanic

Mexico · Dominican Republic · Jamaica · Puerto Rico · U.S. Hispanic

South America

Colombia · Ecuador · Peru · Bolivia · Chile · Argentina · Uruguay · Paraguay · Brazil

Planning your study

Questions buyers usually need answered.

Can SCM work within an existing research design?
Yes. SCM can support recruitment and field execution within an agency-led study. SCM also works with companies that need to design and execute a complete investigation. Responsibilities for research design, the instrument, local adaptation, quality control, analysis and final outputs are agreed before work begins.
Can we hire SCM for participant recruitment only?
Yes. PrecisionSourcing™ can operate as a standalone sourcing, screening and validation layer when another team owns the research design or moderation.
What quantitative and qualitative fieldwork can SCM execute?
Scope can include F2F, intercept and CAPI quantitative fieldwork; IDIs, focus groups and expert interviews; product and sensory evaluation; shopper and retail work; and study-specific recruitment.
Can SCM coordinate several countries under one study?
Yes. A common protocol can guide execution while local adaptations, field responsibilities, quality checks and reporting requirements are documented by market.
How are participants screened and validated?
Eligibility criteria are agreed before recruitment. Screening, confirmation and critical fieldwork checks assess those criteria, with exclusions and replacements handled under the agreed protocol.
What can we review while fieldwork is active?
Depending on scope, updates can include sample and quota progress, field status, QA checks, issues and resolutions, and preliminary field information. Preliminary information remains distinct from reviewed outputs.
How do IHUT, CLT and blind product testing differ?
An In-Home Use Test (IHUT) evaluates a product in participants’ everyday routines over an agreed use period. A Central Location Test (CLT) brings participants to a controlled setting for a defined evaluation. Blind testing conceals brand cues and can be used within either approach. The research question, product, target users and required controls guide the method and protocol.
What determines project cost and timing?
Markets, sample size, participant incidence, recruitment effort, methodology, logistics, product-use periods, evidence requirements and deliverables all affect scope, timing and cost.

Start with what you already know

Bring the study. Or bring the question behind it.

Tell us the markets, target participants, methodology or business question you are working with. We will define the scope of a complete research study or the specific modules your team needs.

Participant recruitment · fieldwork · consumer testing · multi-country coordination
I already have a study designDiscuss fieldwork execution→I need to structure the researchDiscuss the research need→